Hello and welcome to my website. Here you'll find work produced for agencies and clients in both the UK and Australia across multiple channels. I've created campaigns, activations, webisodes, apps and fame for many of the world's most recognised brands and have picked up awards at every major award show. Hope you enjoy what you see and if you'd like to chat or need some help on a project please don't hesitate to get in touch: (+61) 416 334 573. garymdawson@yahoo.com.au
Aussie favourite and Hollywood star Isla Fisher demonstrates (in her own unique style) 'How Banking Can Be' for ING. A campaign that's proven to be hugely successful, cementing ING's position as Australia's most recommended bank.
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Client: ING
Case study for '#howfitfeels'- a 12 week social experiment that followed 3 unfit people starting their journey back to fitness. However, at the same time we stopped 3 super-fit people from all exercising and training. The result? A compelling series of webisodes that had the nation talking and highlighted the mental importance of fitness.
Client: Fitness First
Educating Australians on the positive steps Mount Franklin are taking to minimise their packaging impact with bottles now made from 100% recycled plastic. In this spot, a parking inspector reincarnated as a 'bin-chicken' points out that some have a better second life than others.
Client: Mount Franklin (Coca-Cola)
'Cancer never rests, so neither do we', a powerful statement that inspired the creation of Cancer Council Australia's new brand platform 'EVERY MINUTE, EVERY HOUR, EVERY DAY'. Launched in conjunction with a series of revealing online films featuring people who either work for or have benefited from the tireless work of this great organisation.
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Client: Cancer Council Australia
Aleksandr and Sergei, Comparethemarket's iconic Russian meerkat's extol the virtues of 'Simplesness' and how it can help their neighbours save time and money. In return, their neighbour's teach them some Aussie lingo.
Now firmly entrenched in the local neighbourhood, Aleks and Sergei are mistaken for 'Possums!' This is episode 1 of a series that brings to life their adventures in the outback.
Client: Comparethemarket
Launch of the BT62, Australia's first super-car and the revival of the legendary Brabham racing dynasty. In close collaboration with David Brabham and his team we shaped a new brand world for a marque that's set to take Brabham Automotive racing forward into the future.
www.brabhamautomotive.com/
www.brabhamautomotive.com/
Client: Brabham Automotive
The 'Top Shelf Sessions' featured DJ's chosen by FL Nott, founding father of Bundaberg Rum and the world's first GJ- 'Gramophone Jockey'. An experiential event dedicated to the art of mixing both music and Bundaberg Rum. FL Nott defies time to appear as a hologram in his 'Magnificent Mixing Booth' and host the entire event. A fusion of Victorian ingenuity and hi-tech nerdy stuff. Introduction below.
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Full 'Top Shelf Sessions' case study.
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Bundaberg Rum 'Ingeniometer' case study. A mixing app made from old cogs and some clever tech-stuff.
Client: Bundaberg Rum/ Diageo
'OUR HOME' from NRMA Insurance. We asked customers a simple question- 'What does home mean to you?' The answers formed a series of truly moving and insightful content films as well as a unique digital home. Full case study on IAG page.
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Client: NRMA Insurance
Award winning work for the launch of CommBank's MyWealth. A clever online hub created to make investing simple. MyWealth makes a world once considered the domain of sharp suited investors accessible to all Australians.
Client: Commonwealth Bank
In partnership with Tasmania's world renowned MONA Museum and the Moo Brew Brewery we created Braille Ale. Moo Brew is famous for its John Kelly 'art labels', however, to celebrate 'World Vision Day' Moo Brew wanted to create something unique for visually impaired craft beer drinkers. So together we created cans embossed with braille that revealed outrageous secrets from infamous MONA founder Dave Walsh. Want to know what they say? Shout a blind person a beer, chances are, you'll be truly shocked. MONA wouldn't have it any other way!
Client: MONA Musem/Moo Brew
Australian launch of new Cadbury global brand platform- 'There's a glass and a half in everyone'. Created to promote humankind's innate sense of generosity.
Client: Cadbury
Launch of 'All 4 the driver' for Subaru Australia. Created to humanise a brand renowned for its superior all-wheel drive engineering and technology.
For 'Dreamstarter', an ING initiative that helps businesses committed to creating products and services that do social good, we created 'Gifts That Give'. Beautifully crafted NFC connected dioramas and OOH telling the stories behind each business were placed in pop-up shop windows. Effectively turning window shoppers into socially responsibly ones .
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