From working with a Russian oligarch spokes-kat to writing for a home-grown Hollywood diva. And from creating Aussie loving Finnish folk to 'tight-shorted-moustached-pioneers of assistance' to a hologram performing 'Gramophone Jockey'.
I've driven fitness nuts- nuts, persuaded pensioners to 'Grow Bold' and created apps that teach kids football, grown-ups to mix drinks and homeowners to protect their home.
My career has certainly been diverse.
And at the heart of it all is a belief in creating 'sticky', entertaining and memorable brand platforms that not emotionally connect with consumers but deliver an unfair share of voice and attention across a diverse number of channels.
My career began in London creating campaigns for clients including BMW, Woodpecker Cider, RAC (Motoring Services) and The National Lottery. I successfully launched Nectar (UK's largest loyalty rewards program), Heart FM (London's favourite radio station) and was instrumental in the launch of the directory assistance service- 118 118. A highly awarded and much talked about integrated advertising campaign that gained almost cult-like status.
After this, I headed to sunnier climes to take up a senior role at ClemengerBBDO.
Here I created campaigns for Pepsi, Masterfoods, Visa, Smiths Chips, St.Vincent De Paul, Johnson & Johnson and more, as well as helping the agency become AdNews Agency Of The Year 2004 and 2006.
In 2006 I became a Creative Director at Leo Burnett creating work for Subaru, Diageo, Energy Australia, GIO Insurance, McDonalds, NRMA Motor Assistance, Heineken and Canon. In this time Leo Burnett went on to win NSW AdNews Agency of the Year, B&T NSW Agency Of The Year, Campaign Brief NSW Agency Of The Year, New York Festivals Agency Of The Year.
After leaving Leo Burnett I joined M&C Saatchi as a Creative Director overseeing work on key clients including the Commonwealth Bank, IAG (NRMA Insurance, SGIO insurance) and wotif.com.
In 2014, M&C Saatchi Sydney picked up Campaign Brief NSW Agency Of The Year, was voted BRW's second most innovative Australian Company and swept the board at B&T Awards, including the prestigious Grand Prix as well as having it's most successful year at Cannes.
I've also attended Hyper Island intensive training courses twice. If you want to shake up your thinking on the role of of advertising in today's fast evolving world I highly recommend it!
In 2016 I took up the Executive Creative Director role at VCCP Sydney. An exciting opportunity to creatively reset and grow an agency with world-class creative credentials in the Australian market.
Working closely with the UK management, I hired a new leadership team, reshaped the creative department, integrated world class design capabilities into our offering, redefined our 'go to market' story and launched our CX capabilities.
And through multiple pitch wins we added Purplebricks, hipages, NSW Culture, Feros Care, Fruits and Roots (Campbell Arnott's) , Cancer Council Australia and Laureate University to a roster that includes ING, Fitness First and Compare The Market.
What's more, in those three years we were nominated twice and won AdNews 'Small Agency Of The Year', were highlighted twice by Campaign Brief as being a 'Mover and Shaker', and picked up both international and local awards for ING.
When not working, I spend time with my family enjoying the famous outdoor Aussie lifestyle.
I'm not writing a film or book.
Actually, I am.
But that's another story.
I've driven fitness nuts- nuts, persuaded pensioners to 'Grow Bold' and created apps that teach kids football, grown-ups to mix drinks and homeowners to protect their home.
My career has certainly been diverse.
And at the heart of it all is a belief in creating 'sticky', entertaining and memorable brand platforms that not emotionally connect with consumers but deliver an unfair share of voice and attention across a diverse number of channels.
My career began in London creating campaigns for clients including BMW, Woodpecker Cider, RAC (Motoring Services) and The National Lottery. I successfully launched Nectar (UK's largest loyalty rewards program), Heart FM (London's favourite radio station) and was instrumental in the launch of the directory assistance service- 118 118. A highly awarded and much talked about integrated advertising campaign that gained almost cult-like status.
After this, I headed to sunnier climes to take up a senior role at ClemengerBBDO.
Here I created campaigns for Pepsi, Masterfoods, Visa, Smiths Chips, St.Vincent De Paul, Johnson & Johnson and more, as well as helping the agency become AdNews Agency Of The Year 2004 and 2006.
In 2006 I became a Creative Director at Leo Burnett creating work for Subaru, Diageo, Energy Australia, GIO Insurance, McDonalds, NRMA Motor Assistance, Heineken and Canon. In this time Leo Burnett went on to win NSW AdNews Agency of the Year, B&T NSW Agency Of The Year, Campaign Brief NSW Agency Of The Year, New York Festivals Agency Of The Year.
After leaving Leo Burnett I joined M&C Saatchi as a Creative Director overseeing work on key clients including the Commonwealth Bank, IAG (NRMA Insurance, SGIO insurance) and wotif.com.
In 2014, M&C Saatchi Sydney picked up Campaign Brief NSW Agency Of The Year, was voted BRW's second most innovative Australian Company and swept the board at B&T Awards, including the prestigious Grand Prix as well as having it's most successful year at Cannes.
I've also attended Hyper Island intensive training courses twice. If you want to shake up your thinking on the role of of advertising in today's fast evolving world I highly recommend it!
In 2016 I took up the Executive Creative Director role at VCCP Sydney. An exciting opportunity to creatively reset and grow an agency with world-class creative credentials in the Australian market.
Working closely with the UK management, I hired a new leadership team, reshaped the creative department, integrated world class design capabilities into our offering, redefined our 'go to market' story and launched our CX capabilities.
And through multiple pitch wins we added Purplebricks, hipages, NSW Culture, Feros Care, Fruits and Roots (Campbell Arnott's) , Cancer Council Australia and Laureate University to a roster that includes ING, Fitness First and Compare The Market.
What's more, in those three years we were nominated twice and won AdNews 'Small Agency Of The Year', were highlighted twice by Campaign Brief as being a 'Mover and Shaker', and picked up both international and local awards for ING.
When not working, I spend time with my family enjoying the famous outdoor Aussie lifestyle.
I'm not writing a film or book.
Actually, I am.
But that's another story.