The following is work created for IAG, Australia's largest insurance group which has a portfolio of brands that include NRMA Insurance, SGIO and SGIC. I was instrumental in successfully pitching for and launching new brand platforms for these hugely respected companies across all communication channels including sports sponsorship. Together with M&C Saatchi's 'Tricky Jigsaw' we also initiated an innovations programme designed to create products and services to further help and protect NRMA customers.
|
|
|
Case study for 'OUR HOME', a celebration of NRMA customers homes. Through 'OUR HOME' we discovered some beautiful and heartfelt stories by asking a simple question-'What does home mean to you?' The insights were used to create a unique digital house and OOH assets.
|
|
|
Launch of 'NRMADE BETTER'- new brand platform created for NRMA Insurance.
Introducing SaferHomes. Created in partnership with NRMA Insurance. Australians can now simply type in their postcode to understand the risks of flood, fire and theft to their homes and discover ways to better protect it. Protecting your home, NRMADE BETTER. http://saferhomes.com.au
|
|
Meet Deirdre, the DIY enthusiast. And now Deirdre can DIY her own NRMA Insurance policies online. It's managing policies online, NRMADE BETTER.
Football, NRMADE BETTER- An educational app developed for Western Sydney Wanderers fans. It features team members demonstrating football skills and techniques. The app was free to WSW fans who are acknowledged as being the most passionate and knowledgeable in the A-League.
Launch of new brand platform for West Australia based SGIO and South Australia based SGIC. 'Surprisingly Good Insurance' challenged current perceptions of the insurance category and refreshed two respected brands with a whole new positioning and a new brand world/look and feel.
|
|
|
As a sponsor of the West Coast Eagles (AFL team), we created Surprisingly Good Goals. For every goal scored by West Coast Eagles SGIO donated money towards the greater goal of helping local and indigenous communities. The initiative helped drive the West Coast Eagles to the AFL Grand Final as they kicked a record amount of goals, easily hitting their target of raising $100,000 for charity.