Launch of new brand platform for Western Australia based SGIO and South Australia based SGIC. 'Surprisingly Good Insurance' aims to challenge current insurance perceptions and refresh two respected brands with a whole new positioning, look and feel.
As a sponsor of the West Coast Eagles (AFL team), we created Surprisingly Good Goals. For every goal scored by West Coast Eagles the we donated money towards a greater goal of helping local and indigenous communities. The initiative helped drive the West Coast Eagles to the AFL Grand Final as they kicked a record amount of goals, easily hitting their target of raising $100,000 for charity.