Launch of new brand platform for Western Australia based SGIO and South Australia based SGIC. 'Surprisingly Good Insurance' challenged current perceptions of the insurance category and refreshed two respected brands with a whole new positioning and brand world.
As a sponsor of the West Coast Eagles (AFL team), we created Surprisingly Good Goals. For every goal scored by West Coast Eagles SGIO donated money towards a greater goal of helping local and indigenous communities. The initiative helped drive the West Coast Eagles to the AFL Grand Final as they kicked a record amount of goals, easily hitting their target of raising $100,000 for charity.